While the three products shared a common brand, inconsistencies in color, typography, and layout created a fragmented experience that diluted the overall identity. I used this as an opportunity to unify and strengthen the visual identity. Building on the existing brand, I created the design to be tech-forward, innovative, and professional. The final look used minimal design, conservative dark blues, and vibrant brand accent colors for a modern, cohesive feel.
The initial comps were designed to establish a framework that made it easy for different user types to access the content they needed and navigate the platform through relative content linking. They also focused on enhancing the visual identity through modern styling, layout, and color choices. Additionally, these comps served as a reference point for discussing technical feasibility with the software team and gathering feedback for ongoing refinement.