An oil and gas SaaS company maintained three distinct yet overlapping products used by the same user base. The objective was to consolidate these into a single cloud-based platform, harmonizing functionality, shared entities, and design into a seamless, cohesive user experience.
I had a deep understanding of the products through redesigning a significant portion of one, designing a beta version of another, and making incremental improvements to the legacy desktop application. This helped me bring all three products together into a single unified platform.
I facilitated workshops with stakeholders and the product team to understand user needs and product content. In collaboration with the product team, I mapped out the content structure and relationships.
We defined key user types, their goals, and common pain points. This helped anchor our design decisions in real user behavior and business objectives.
To better understand our users, we created detailed scenarios showing how each persona completes their tasks in real-life situations and the challenges they encounter.
I conducted an audit to identify overlaps, gaps, and redundancies between the three platforms. This informed decisions on what to keep, remove, or combine.
Using color-coded cards for each product feature, we organized and grouped content into logical categories to clarify structure and content relationships.
I designed a unified sitemap and navigation structure to ensure a logical flow, proper content nesting, and easy access to related information. I collaborated with product leads to define screen-level content and refine the information hierarchy.
While the three products shared a common brand, inconsistencies in color, typography, and layout created a fragmented experience that diluted the overall identity. I used this as an opportunity to unify and strengthen the visual identity. Building on the existing brand, I created the design to be tech-forward, innovative, and professional. The final look used minimal design, conservative dark blues, and select vibrant brand accent colors to deliver a modern, cohesive feel.
The initial comps were designed to establish a framework that made it easy for different user types to access the content they needed and navigate the platform through thoughtful content linking. They also aimed to enhance the visual identity through navigation, layout, and interactive elements. Additionally, these comps served as a reference point for discussing technical feasibility with the software team and gathering feedback for ongoing refinement.
The design evolved through multiple feedback loops with the product, and engineering teams. I continuously refined the design based on usability insights and technical feedback.
The result was a clean, intuitive, and scalable platform that unified previously disconnected experiences and branding into a single, streamlined interface.
Different users needed quick access to content relevant to their roles. To address this, I designed a customizable dashboard with widgets tailored to their usage patterns, including a “recently visited” widget for easy access to frequently used content.
The navigation unified the high-level product content while making it easy to access nested items through features like recently visited pages, user-created folders, and favorited content. Hovering over a favorited or recently visited item displays a thumbnail preview, helping users quickly identify each item.
In addition to the navigation, users could view an extended list of their favorited or recently accessed items, making it even easier to get back to relevant content.
Users can access specific wells or rigs through a filtered table view. Content from the various platforms was consolidated, and all the related information for each well or rig is displayed through organized tabbed navigation—making it easy to explore everything within a single, structured interface.
I implemented side panels that let users view or interact with content without navigating away from their current page or task. These could be expanded full-screen and provide navigation to more associated content.
Based on user feedback, I redesigned the well report feature to include more content options and a smoother process for adding and reviewing report elements.
Settings were designed to be clear and user-friendly, allowing users to easily manage their personal preferences, team settings, and organization-level configurations.
The project delivered a cohesive, cloud-native platform that replaced three siloed products into a unified experience—improving usability and efficiency. The final design is scalable and boosts the brand’s visual identity.
