The client selected the more conservative direction but wanted to incorporate the blue from the second concept into the palette. This gave the design more range warm tones for energy and industry, cool blue for credibility and scale. We refined the design with this palette and carried the direction to the other page designs.

Solution subpages were designed to move beyond category descriptions and build credibility with prospective clients. Each page details how SoEnergy delivers power within that specific domain and showcases actual projects from that same area, giving visitors confidence that SoEnergy has relevant, proven experience in their sector.

SoEnergy’s project portfolio was one of their strongest assets but was not being used effectively. A projects landing page was designed to allow filtering by industry, region, and fuel type, making it easy for prospective clients to find work relevant to their own context. Individual project pages told the full story: client situation, technical solution, scale, and outcome.

A news and blog area was designed to support ongoing content publishing, giving SoEnergy a channel to demonstrate thought leadership in energy transition, project updates, and industry insight. The landing page and individual article template were built to integrate cleanly with the broader design system, ensuring that new content would always be consistent with the rest of the site.