I reviewed competitor websites to evaluate how similar companies structured product information, positioned credibility, and supported quote requests. This analysis revealed opportunities to improve product clarity and organization, better communicate trust and industry expertise, and reduce friction in the quote request process.

Research and client collaboration revealed that customers often work in high-risk industries where component reliability is critical. Toroidal specifications are highly detailed, and users need confidence that products meet strict standards and will perform as expected. This reinforced the need for clear product information and certifications, an intuitive, error-resistant quote experience, signals of credibility and industry experience.

I identified key user goals and mapped them to website features and success metrics. The primary priorities were quickly finding the right product, confidently submitting accurate specifications, and trusting the manufacturer and its expertise.

By aligning user needs with business objectives, the website could increase qualified quote requests, reduce back-and-forth caused by incomplete specifications, and strengthen trust with technical buyers.

I created a site map that defined the website’s content pages, hierarchy, and organization, ensuring users could easily find relevant products and information without feeling overwhelmed.

I designed a user flow for requesting a specific product quote. This mapped out the different paths a user could take, helping ensure intuitive navigation and revealing any potential friction or bottlenecks in the process.

Low-fidelity sketches were used to quickly explore layouts, content placement, and navigation patterns. These helped validate direction before moving into higher fidelity designs.

The homepage allowed users to easily explore and find what they needed, with clear paths to: product categories, company information, industries served, news, and quote request.

The navigation system provided structured access to all product categories, individual product pages, industries, and educational pages. Search functionality supported quick access to specific products and other content based on related terms.

Product category landing pages displayed the available products with images and short descriptions to help users quickly understand each option.

Individual product pages provided detailed information including specifications, certifications, regulations, and related solutions, along with the ability to request a quote based on specific requirements and explore related products.

Users could request either a quote for a specific product or a fully custom quote. Product-specific quotes were requested directly from product pages with a streamlined set of input fields. Fully custom quotes were available through calls to action throughout the site, allowing users to submit detailed requirements.